The Kiwi leaders fighting for a Greener Wealthier New Zealand

Hutts Green Planet

Pure Advantage:  A Greener New Zealand:

New Zealand from space

Pure Advantagechallenges New Zealanders to seize the opportunity to build businesses that use natural resources in a sustainable way. In the first of a series of articles about innovative Kiwi businesses embracing green growth, Pure Advantage sets out its mission to advocate for a clean, green and more prosperous New Zealand.

Pure Advantage has a bold vision for New Zealand. The not-for-profit, formed by Kiwi business leaders, believes this country has a unique opportunity to lead a global shift to green growth, forging a pathway that creates wealth and skilled jobs while defending and preserving our natural environment.

A challenge with high stakes.

By embracing the commercial opportunities associated with using natural resources in a sustainable way, says Pure Advantage, we could transform New Zealand’s future. The costs of not answering this challenge, however, could be significant.

Pure Advantage was founded in…

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