In the on-going fight between Greenpeace and the dairy industry over the state of our rivers, Greenpeace has won the latest round.
Dairy New Zealand complained to the Advertising Standards Authority (ASA) over a Greenpeace TV ad that blamed its farmers for polluting waterways.
But the ASA has ruled the environmentalists did nothing wrong.
Around half way through the video, the Greenpeace ad claimed “precious drinking water supplies are being polluted by industrial dairy farming and massive irregation schemes”.
Dairy New Zealand considered the claim went a step too far and was incorrect.
So Dairy NZ complained to the Advertising Standards Authority. Theirs was just one of 12 complaints the authority received about the ad.
But the ASA rejected all 12 – and that’s a big win for Greenpeace.
“Industrial agribusiness has been denying the facts around the dairy industry and water pollution, so I think this ruling will really…
View original post 209 more words