Tane Mahuta puts down roots in Melbourne

Hutts Green Planet

Tourism – Culture:

Tane Mahuta Puts Down Roots in Melbourne

Tourism New Zealand is bringing the rich history of Tane Mahuta to Melbourne’s CBD with a new eight-week campaign, “Every day’s a different journey in Northland”.

The out-of-home campaign is focused around a giant art mural featuring New Zealand’s oldest Kauri tree – Tane Mahuta (Lord of the Forest). The bespoke street art situated on the corner of La Trobe and Swanston streets, was painted by Auckland-born artist Monique Barnett – a first for its location.

Buses, a tram wrap, train stations, street furniture and billboards will all be decked out with Tourism New Zealand’s “Every day a different journey in Northland” campaign imagery.

Tourism New Zealand general manager Australia Tony Saunders said Northland and the Bay of Islands offers a variety of unique hidden gems which are highly appealing to Australians.

“From ancient islands to golden…

View original post 30 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s